Laborhêto | Decision Intelligence Platform

Trusted by decision-makers at

Why 87% of executives hesitate

Setting a price or launching an offer is a high-stakes call. The usual tools fall short:

Market studies: Slow (4 to 8 weeks) and expensive.
CRM data: Myopic. It explains your past, never your future.
Stated answers: Real customers rarely tell the whole truth.

You can no longer afford to wait weeks.

Model the market before you move

Laborhêto puts your hypothesis (a price, an offer, a message) to a cohort of synthetic personas, and shows you how the market responds.

Test a price

Find out whether your market will accept a new price point or subscription formula.

Unblock sales

Understand why your key B2B prospects stall at the final stage of negotiation.

Anticipate reactions

Gauge how your ecosystem will receive a strategic announcement.

Six advantages

72-hour turnaround

Actionable decision capsules in 72 hours, instead of the 4 to 8 weeks of a market study.

Lower cost

Over €20,000 saved per study, compared with the traditional process.

No declarative bias

Cohorts modeled from OSINT data avoid the self-reporting and social-compliance biases of focus groups.

Fewer costly mistakes

Stress-test a price or an offer before rollout, and avoid failed launches or pricing errors worth €100k+.

Confidentiality and sovereignty

No access to your CRM or IT systems. Processing runs on our own local inference farm.

Grounded in real data

Our SIE anchors every persona in verified datasets and statistical distributions, not in LLM stereotypes.

Built on science,
proven in the enterprise

Backed by leading academic institutions

The customer profile feels incredibly realistic, all achieved in just a few clicks. It allows us to tailor our messaging for product marketing and truly understand our users’ needs.
The depth of analysis provided makes it easy to understand customer pain points: their sensitivities, hidden fears, interests, motivations, work habits, and more.

Maud BrissaudSales Director France | Jabra

How it works

The Systemic Inference Engine (SIE)

Language models are a commodity. The SIE is our proprietary architecture: it turns them into a rigorous, mathematical decision-support system.

Context enrichment Your hypothesis is enriched with OSINT and factual macro-behavioral data.
Systemic orchestration Dozens of microservices orchestrate the variables, not one uncontrollable prompt.
Cohort generation Parameters influence each other: realistic profiles, a true market dispersion.

Facts first, AI second

Layer	Source	Outcome
Sourced	Open statistics, census tables, fleet data and media metrics.	Names, incomes, education, vehicles, commutes: all official.
Calculated	Spread mathematically across the personas, before any text exists.	A balanced spread of age, gender, family and psychology. No clichés.
Drafted	The LLM writes the narratives, within the limits of the two layers above.	Schedules, tone of voice, friction points, checked for anomalies.

The SIE vs a raw LLM

A raw LLM (e.g. ChatGPT): Ask for “X target customers” and you get X variations of the single most probable profile: predictable stereotypes, uncalibrated sycophancy, no edge cases.

The Laborhêto SIE: It computes the market’s dispersion before writing a word, so each persona is distinct and calibrated against real-world facts and verified behavioral models.

Compliance

Zero-Integration Policy: No access to your CRM, customer data or IT systems.
Local inference farm: All simulations and processing run on our own infrastructure.
GDPR: Synthetic modeling only. No personal data processed.

How it compares

Executives usually rely on one of three options. Each has a critical limit.

	Market research	CRM and analytics	Generic AI tools	Laborhêto
Speed	4 to 8 weeks	Instant	Seconds	72 hours
Cost	€20,000 to €50,000+	Internal overhead	Very low	Fixed-price sprints, up to 80% savings
Predictive power	Declarative bias	Describes the past, not the future	Uncalibrated	Stress-tests market behavior
Profile diversity	Small samples, panel fatigue	Limited to existing users	Stereotypes and statistical clones	100 synthetic personas, mathematically dispersed
IT and data security	Variable compliance, heavy logistics	Deep database access	Risk of public-cloud leaks	No IT integration, local inference

Pricing

Sprint Pilot

One-offexcl. VAT / decision€3,850

Crash-test a bounded hypothesis in 72 hours.

Study report and recommendations
45-minute executive debrief

Choose Sprint Pilot

Sprint Book

Starting atexcl. VAT / year€30,000

35% direct savings per Sprint Pilot.

12 Sprint Pilots across the year
Annual strategic synchronization session

Choose Sprint Book

Sovereign Instance

Starting atexcl. VAT / year€75,000

Autonomous and confidential continuous usage.

Air-gapped container software
Updates, maintenance, onboarding

Choose Sovereign Instance

FAQ

How is Laborhêto different from asking ChatGPT?

A raw LLM returns the single most probable answer: stereotypes, clones, sycophancy. The SIE distributes demographic and psychological variables across real-world facts before any text is written. AI does only what it does best: write, within verified behavioral constraints.

Are the personas real or fake?

Both, and we know which part is which. The facts (incomes, commute times, vehicles, demographics) come from official statistical tables. The individual profiles are synthetic hypotheses, built to be questioned. It is a market simulation to de-risk a decision, not a survey or a sales forecast.

Does it work for industrial B2B and complex sales cycles?

Yes. In B2B, the personas are the actual decision-makers (procurement managers, engineers, executive buyers), with their real friction points and negotiation blockers.

What do we receive at the end of a Sprint Pilot?

A decision capsule: acceptability scores, price-resistance thresholds, qualitative verbatims, and an objection matrix with counter-arguments. Then a 45-minute live debrief with our behavioral consultants.

If we rerun a sprint, do we get the same personas?

No, by design. The statistical skeleton and the facts stay anchored; the profiles are new. It works like two focus groups with different qualified participants.

Company and governance

Laborhêto is 100% French-owned, with a governance framework backed by 16 qualified partners.

16 partners: experts on our strategic and scientific committees.

Our IP: deposited with the Agence pour la Protection des Programmes.

Scientific jury: selected by Kivo Incubator’s independent expert jury.

De-risk your strategic decisions in 72 hours.

Why 87% of executives hesitate